A Proven Concept: Personal Channels Field Trial Results
A field trial of the personal channel paradigm in family households in three European countries demonstrated the advantages of personalized content discovery.
Personal channels greatly improve the television viewing experience. The following are highlights of the findings:
- Users generally felt that their time in front of the telly was spent more efficiently due to the personalization and relevance of content recommendations
- After 17 days, 90% of the total TV viewing time was spent on personal channels
- The amount of television content consumed increased by two hours, on average
- Each household created seven to fourteen personal channels